ConsultKit
Build
ConsultKit

Clarify

Define your ideal client, personas, and offers

higher close rate with clear positioning

Most consultants take on too many types of work for too many types of clients — and wonder why growth feels hard. Clarify gives you the frameworks to get specific: who you serve best, what you offer, and why clients should choose you. When your positioning is clear, marketing gets easy.

Features

Everything you need to build your practice

ICP Worksheet Builder

Guided prompts that help you identify your ideal client profile — firmographics, psychographics, trigger events, and pain points.

Offer Packaging Framework

Structure your services into clear, buyable packages that clients can understand at a glance.

Positioning Statement Generator

Answer a few questions and get a crisp, differentiated positioning statement you can use across all channels.

Competitor Differentiation Map

Identify where you're unique in the market and map your differentiation against alternatives clients consider.

Messaging Playbook

Generate a consistent messaging framework — elevator pitch, LinkedIn headline, proposal summary, and website copy.

Clarity Score

A running score that shows how clear your positioning is — and flags areas that need sharpening.

Who it's for

Built for how consultants actually work

Clarify is designed for solo consultants and small consulting firms who need results without complexity.

Get started with Clarify
  • New consultants who aren't sure who their ideal client is or what to charge
  • Established consultants who've drifted out of their niche and want to refocus
  • Consultants getting plenty of inquiries but too few conversions
  • Anyone who struggles to explain what they do in one or two sentences
  • Consultants preparing to launch a new service or enter a new vertical

Also in ConsultKit

Referee

Turn happy clients into your best sales team

Explore Referee

Testify

Collect and showcase testimonials effortlessly

Explore Testify

Want to use Clarify inside the AI Chief of Staff system?

The apps stay live as supporting infrastructure. Start with the webinar or assessment so the right implementation path is clear before pricing is published.

Reserve webinar seat